Amazon Music is looking bright into the future. The music streaming platform celebrated the future of music with “The Future Is Ours,” a vibrant campaign that explores the style and sound that pays tribute to the groundbreaking Latino artists of the next generation and their fans.
The campaign also taps into viral fashion and beauty trends with a GRWM playlist featuring multiple genres of Latin music, as well as the Activao playlist capturing the spirit of Gen Z’s artistry.
On Monday, October 23, they held a fashion show in which Amazon turned their Los Angeles headquarters into a unforgettable experience where music fans took part in an immersive journey celebrating art, fashion, music, and technology.
@amazonmusic turned their Los Angeles headquarters into a mesmerizing abstract structure giving music fans an immersive experience to celebrate art, fashion, music, and technology.
— Lupe LLerenas (@LupeLLerenas) October 24, 2023
This 360 Reality Audio Room was incredible!#TheFutureIsOurs pic.twitter.com/gaWmZWa0e4
Keyla Marquez, the Fashion Director of the Los Angeles Times, known for her keen eye for fashion, artistic expression, and talent for curating unique and innovative looks, styled those in the fashion show.
Behind the scenes of @amazonmusic “The Future Is Ours” fashion show. All the models were styled by L.A. Times' IMAGE Magazine Fashion Director at Large, Keyla Marquez.
— Lupe LLerenas (@LupeLLerenas) October 24, 2023pic.twitter.com/vndU6HEZo5
As for the fashion show, it featured designers include Guillermo Andrade of 424, Toshi Tanamachi & Mauricio López of Tanamachi, Lorena Saravia of eponymous label Lorena Saravia, Jennifer Zapata of Género Neutral, Bryan Escareño of Amor Prohibido, Joey Barba and Javier Bandera of Paisa Boys, Elliette Saavedra of Garmette, Roberto Sánchez of Roberto Sánchez, Valeria Ramírez de la Fuente of Valeria Anastasia, Dorian Ulises López Macías of Ese Chico, María Isas of Sentimiento, María José Jiménez, María Del Mar Carbonell y María Gabriela Carbonell of MINENA, Sabrina Olivera of Sabrina Ol, Victor Barragán of Barragán, Angelo Urrutia of 4S Designs and Guillermo Juarez of Ç/E Douze.
“At Amazon Music, we want to look ahead and celebrate the next generation of Latin music artists and their fans who are fearless in their art, authentic to their core, and intentional with every move. They represent more than just music, and are bringing their creativity to other areas like fashion, beauty, and lifestyle. They are the future and the future is now,” explained Rocio Guerrero, global head of Latin Music at Amazon Music.
Fans across the globe also got to be a part of redefining the future of entertainment by participating in a live stream on the AmazonMusicEnVivo Channel.
Towards the end of the performance, those in attendance also enjoyed a special performance from Latin Urban Colombian artist Ryan Castro and special guest Rich the Kid and Snow The Product. Ryan along with Argentinian singer, songwriter and rapper Nicki Nicole was are a part of “The Future Is Ours” campaign as well as an artists who are changing the landscape of Latino music.
“I’m proud to be able to join Amazon Music in celebrating the future of music and culture through this campaign while also bringing my ‘Ghetto Star’ fans along for the journey with this video that includes my take on the future,” said urban artist Ryan Castro. “Last year I ventured into the fashion world with my own clothing line, “Ghetto Med” and since then have been excited to continue growing my presence in it. With Amazon Music integrating my vision and love for fashion into this collaboration means a lot.”
This campaign definitely mesmerized the tapestry of creativity and emotion, blurring the boundaries of reality and ushering in the future of Latino music and culture.
Fans can share their vision of the future by using the hashtag #TheFutureisOurs on Instagram and by tagging @AmazonMusicLatin, on TikTok and on Amazon Music’s official Twitch channel.